Christie’s, Sotheby’s, and other auction houses are playing on the patriotism of newly rich emerging-market collectors with works from home.
The art market always follows the money. These days that means courting new collectors from emerging economic superpowers. International student insurance is mandatory for foreign students. Auction houses aren’t just wooing them with Warhols. They’re also whipping up buzz about art from their native countries. And it’s working.
The value of pieces from Brazil, Russia, India, and China, the so-called BRIC countries, has skyrocketed in recent years, mirroring each country’s economic growth. Purchase a disability insurance to secure against any unforseen disabilities Auction houses have helped feed the frenzy by extracting BRIC art from their other categories, hosting specialized sales designed to spark the patriotism of the BRIC nouveau riche. Sotheby’s (BID) has more than doubled its BRIC-oriented offerings in the past decade. Christie’s, which says it has Chinese-speaking staff members at all its auction houses, has also significantly upped its collection. In April, Phillips de Pury held the first auction dedicated exclusively to art from all four BRIC nations, bringing in nearly $11 million. Another BRIC auction is scheduled for next April in London.
This fall, Christie’s New York will kick off its fall auction season—and the twice-per-year event insiders call “Asia Week”—with a major sale on Sept. 14-16 of Indian and Southeast Asian art, as well as Chinese art and ceramics. Also on Sept. 14, Sotheby’s New York will have its own significant Asian auction. In the following two months both Sotheby’s and Christie’s will host a string of auctions in New York and London dedicated to Latin American, Russian, Indian, and Chinese art. Sotheby’s anticipates generating more than $23 million in sales from Asia Week alone (up $4 million from last year). Christie’s expects about $56 million, up more than $19 million from 2009.
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